Holland Sentinel was originally an afternoon paper published six days a week. The Sentinel then moved to Saturday mornings and then added a Sunday edition in the late 1980s. In the late 1990s, the paper adopted a morning format for all seven days. Before adopting the name The Holland Sentinel, it was called The Holland Evening Sentinel back in 1928 until 1977 when it was owned by Morris Communications. In 2007, the Sentinel was sold to GateHouse Media. In the mid 1980s, the Sentinel was a satellite publishing site for the Chicago Tribune. In the early 2000s, printing operations were moved to the Allegan, Michigan, facilities of The Flashes, a weekly advertising only newspaper that Morris Communications had purchased a few years prior. The Sentinel is currently published by Peter Esser and edited by Ben Beversluis. Its readership on weekdays is 15,881, 14,787 on Saturdays, and 17,498 on Sundays.